I've been having a stinky towel problem. The problem started about a month or so ago when I put some of my bath towels in with a smelly bath mat. The bath mat's stale and stinky odour permeated all of my towels. The towels were re-washed. Several times. Thought they were OK - so I put them away. But they start stinking up their other towel friends in the linen closet. And Mr. bath mat?? Still super-stinky too.
So, I finally got some odour eliminator. I first washed the guilty culprit - Mr. bath mat - with my Norwex detergent and a couple tbsp's of odour eliminator. And then I did the same with those poor bath towels. When they came out of the dryer, I buried my face in them - even the bath mat. And I smelled... nothing! Just pure freshness. I'm sold on this stuff.
You can also use this diluted and put in spray bottles as an effective air freshener or add a little bit to your mop water.